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Our Story

PurBelif was born from a desire to create timeless, beautiful products while being responsible and respectful towards the environment.

In 2019, while decorating my home, I struggled to find linen bedding that met my standards. Many businesses compete by lowering prices in markets where the public lacks the knowledge to distinguish between good and bad, undermining the integrity of the industry. With a deep respect for nature, we started our studio. Beginning with a simple, pure linen four-piece set, we took it upon ourselves to create something that meets our highest standards in both raw materials and craftsmanship.

Our ultimate goal is to cultivate a community of conscious individuals who are willing to rise above the status quo, look beyond the surface, and take an active role in driving social change. It all begins with making a conscious decision to do better, one step at a time.

We are dedicated to aligning our personal soul work with the well-being of our planet. By creating sustainable products, living consciously, promoting positive energy, and sharing meaningful stories, we aim to encourage and inspire others to join us in making sustainability accessible to all.

We are committed to sourcing high-quality, natural materials and ensuring that only high-end materials are used. Additionally, we have partnered with outstanding, environmentally impeccable suppliers of raw materials. Our focus is on craftsmanship and minimizing waste at every step of the production process, creating products that are not only beautiful but also sustainably made.

Our Pure Belief

Sustainability

At PurBelif, sustainability is more than just environmentalism—it's about the resilience of the human spirit and the health of our planet. Our commitment to sustainability goes beyond the environment. Bringing new products into the world is fundamentally at odds with the definition of sustainability, so it would be irresponsible to do so. But we do strive to be more responsible. We measure our impact so we can better understand how to mitigate it, we act with care both in how and what we produce, because it’s the only way to make crucial changes to our industry.

Transparency

We believe in complete transparency when it comes to how we determine who to work with. In an industry that is murky at best when it comes to mixing profit with sustainability, transparency in a brand and business is a key defining factor of their standards, ethics and true impact. We place high value on visibility and transparency, and we’re committed to showing up from a space that is rooted in integrity and authenticity, characteristics that are intrinsic to the ethos of PurBelif.

Learn more about our supply chain

Accessibility

At PurBelif, we are dedicated to making sustainability accessible to all. We aim to create an inclusive space where everyone, regardless of background or financial means, can engage with and contribute to sustainable living. We recognize that the sustainability sector often faces barriers, such as high costs and limited demographic representation. Our mission is to break these barriers and ensure that sustainable options are available to everyone. 

Kindness 

PurBelif is an open, safe and inviting space for everyone to participate in meaningful conversations. When we show up with kindness, we allow room for error, imperfection, and raw humanism. Extending kindness outwards helps us thrive as a collective, and helps us uplift others. We choose to embody compassion, which allows us to listen and learn, and thus, progress and evolve in more inclusive and meaningful ways.

In a circular system, we are powered by the gift economy – a beautiful, spiritual exchange interconnecting all living things and plant matter. Kindness, reverence, love, respect, care – the pennants that define a healthy relationship amongst humans are the same that we must practice within our natural ecosystems. By encouraging and ensuring a cyclical response to consumption, we can start to break ground in the preservation of our planet and species.

Artistry

At PurBelif, we believe that sustainability and aesthetics can go hand in hand. Natural materials and thoughtfully crafted products possess a unique allure and vibrancy that mass-produced items simply cannot match. Our commitment to traditional craftsmanship, artisan work, and a refined, discerning eye guides our approach to product creation.

We seek out quiet beauty and artistry, both in our products and our brand's aesthetic. Art and beauty shape our perception of the world, bringing joy and tranquility. In a world filled with noise, overstimulation, and harsh visuals, we strive to offer storytelling, products, ideas, and visuals that provide a sense of refuge. We champion a lifestyle that embraces beauty, slow living, and intentionality.